Category: Jodi Okun

As if it wasn’t hard enough running a small business before the COVID pandemic came along and made everything so much more challenging. Being an entrepreneur causes you to wear many hats, and perform a wide number of customer-facing, service-providing, and administrative-handling roles. You usually have a good chunk of your life’s savings wrapped up… Continue reading COVID’S Impacts on Small Businesses – Bad and Good

Imagine if you will that this pandemic happened before today’s advanced videoconference abilities. How would offices stay together without the ubiquitous Zoom conference? How would small businesses stay in touch with their customer base? I admit I was not a big fan of the televideo call at first, preferring the social conventions of the in-person… Continue reading How Zoom Changed Small Business

Are you one of the people who have been working from home during the pandemic? Does it seem like it has been forever since you put on work clothes and went to an actual office? Covid has certainly changed the way we do business – sometimes for the better, and other times – not so… Continue reading Working from Home During the Pandemic?

You are probably aware of the old saying that “there’s no time like the present,” but is this particular present really a good time to do anything but hunker down and wait until the pandemic passes? You might have watched as small businesses closed their doors forever, or so many people lost jobs. Even big… Continue reading Is This A Good Time to Start a Small Business?

Nobody ever realized how much of an in-person society we were until COVID-19 slammed the door on most forms of retail shopping, dining and small business. Oh sure, we had some indications with the astounding success of Amazon Prime, but never thought that a totally hands-off society was possible, let alone near at hand. And… Continue reading Key COVID Marketing Strategies for Small Business Entrepreneurs

Goodness, what a change a month can make. Last month we were talking about ways to help your small business grow, and this month we may be talking about ways to help it stay alive. As an entrepreneur, these can be very worrying times indeed. Of course, the number one priority should always be to… Continue reading Top Tips for Small Business Marketing During the Coronavirus

Every time you turn around, it seems like there is another great marketing opportunity. Some may be wonderful, and some not so much, but how can you really tell the difference? Although it is sometimes good to be on the cutting edge of innovation, sometimes it is helpful to let others go first and test… Continue reading Awesome New Age Small Biz Marketing Opportunities

So, how does the newest year on the calendar look so far for your business? Are you implementing those plans you laid out in 2019, keeping those resolutions, and watching the customers roll in? Or does it somehow feel like the same old rut with a higher number attached to the date? I know it… Continue reading Take Advantage of These Small Business Marketing Trends in 2020

It is almost the end of another year, which usually means that it is time to perform a review of the past year. This is a good thing, because it motivates small business owners to take a look at what worked well and what did not pan out as planned, so they can make course… Continue reading Five Actions to Help Your Small Business Set Its Sights on 2020

One of the best means of advertising and marketing your small business is through referrals. In the digital age, those referrals are usually online. One effective and under-used online opportunity is the recently revamped Facebook recommendation process. Not too long ago, the social media megastar retired its nebulous star rating in favor of a simpler… Continue reading How Your Small Business Can Benefit from Facebook Recommendations