As a small business owner, you may have limited financial resources to get your company’s name out in front of prospective clients. That’s why it makes sense to maximize your use of social media like Facebook, Twitter, and LinkedIn. While these social media opportunities don’t necessarily cost anything in a money sense, you must invest your time wisely when integrating them into your marketing strategy. Think of these outlets as your marketing budget and learn what you have to do to get the most out of each.
LinkedIn, for example, is a terrific way to promote your company. Although it may look somewhat like a traditional print resume, there are a few secrets you can use to transform your LinkedIn profile from a simple listing of skills into an effective sales tool:
• Use Keywords: Your LinkedIn profile can show up in search engine results if you incorporate keywords properly. Think of the kinds of terms people might use to search for your services, and then find creative ways to incorporate those words into your profile without making it looked forced. Make sure your keyword is right at the top under your name and next to your photo.
• Get Recommendations: List out your skills and then ask people to endorse you. This is the modern-day equivalent of a referral. The more endorsements you have, the more capable you look.
• Join Groups: Associating with others in your industry can help build your credibility. Comment in group discussions and share unique information from your blog. This gets your name recognized in industry forums while setting yourself apart from any competitors.
• Share Updates: This is the perfect opportunity to blow your own horn. Write short pieces or comment on current industry trends on a regular basis so your name and business will constantly be top-of-mind with those in your groups. This also increases your rankings in search results because your profile will be dynamic and fresh.
• See Who Has Viewed Your Profile: If people have viewed your profile think of a way of contacting them to offer your services. Learn about them from their LinkedIn profile and send a message outlining how what your company does might be of benefit to them.
• Upload a File: If you have a sales presentation or PowerPoint which can provide a useful explanation of your services, be sure to add it to your LinkedIn summary. You can also do this under the experience section to further highlight any of your previous job positions.
Marketing Your Small Business Isn’t a Small-Time Job
Think big with every opportunity you have to present a positive image of your small company to potential customers. The CFAA Training Institute has an established system entrepreneurs use to receive an insider’s education on the college financial aid industry as well as marketing advice to help each business continue to grow. Contact the CFAA Training Institute today for more information about becoming a Certified College Financial Aid Advisor™.