Becoming an entrepreneur and starting a home-based business can be both challenging and rewarding. Sometimes you just love the freedom of being your own boss and making your own decisions. But at other times you worry about how you are going to grow your business so that it becomes profitable. When your marketing budget is
Often when we think of a work at home job, we think of making calls, stuffing envelopes, data entry, or the website stores that are frequently touted in late night infomercials. For many people this is a satisfactory way to make an extra income, but is it possible to start and successfully run your own
It can be hard being a small business entrepreneur. Hearing about “mom and pop” stores going up against “big box” retailers can make you feel like you’re always battling against giants. But being a small business can be an advantage when customers get tired of dealing with large corporations, and start looking for something new.
There are many ways it can be difficult for your small business to compete with the “big guys.” They often have large marketing budgets and scores of employees. Despite their seeming advantages, there is still one area where your small business can truly stand out – customer service. It’s not only cost-effective to provide outstanding
With Valentine’s Day rapidly approaching, we are all in a mad dash to find tokens of appreciation for those we love. Sweethearts buy presents and plan a romantic evening together. School children make hand-made decorations for each other. We send cards to special friends, letting them know how much we care. It just doesn’t seem
Robert Collier said that, “Success is the sum of small efforts, repeated day in and day out.” Many small business entrepreneurs who understand this and perform daily tasks that lead to success are rewarded by watching their business grow. Yet others fall victim to their own inferiority complex where they bully themselves into thinking, “I’m
The change from one year to another is a good time to reflect on what happened and what can be changed. This might be the time of year when things are slower in your business, so you have time to prepare for the coming year. If your small business has a retail side, you will
Is your child finalizing those pesky college applications? You might be busy for a few months with helping to complete the financial aid forms and making the final college selection, but then what? As your child prepares to go off to college, what is the plan for your next stage in life? If you have
Social marketing presents one of the best opportunities for small businesses to advertise, connect, engage, and sell, yet a surprising number of entrepreneurs are reluctant to engage in the practice. They may be able to come up with excuses as to why they can’t market online, but in the end they are only hurting themselves
Perhaps you’ve heard that social media can be a great marketing tool, but aren’t sure about how that applies to your small business. Facebook can help your business reach a wider audience through the power of viral marketing. Start a Facebook page for your business, and make sure you include all of the “about us”