5 Ways to Build a Competitive Advantage for Your Small Business

It can be hard being a small business entrepreneur. Hearing about “mom and pop” stores going up against “big box” retailers can make you feel like you’re always battling against giants. But being a small business can be an advantage when customers get tired of dealing with large corporations, and start looking for something new.… Continue reading 5 Ways to Build a Competitive Advantage for Your Small Business

Customer Service Tips to Make Your Small Business Stand Out

There are many ways it can be difficult for your small business to compete with the “big guys.” They often have large marketing budgets and scores of employees. Despite their seeming advantages, there is still one area where your small business can truly stand out – customer service. It’s not only cost-effective to provide outstanding… Continue reading Customer Service Tips to Make Your Small Business Stand Out

Give Your Home-Based Business Some Love This Valentine’s Day

With Valentine’s Day rapidly approaching, we are all in a mad dash to find tokens of appreciation for those we love. Sweethearts buy presents and plan a romantic evening together. School children make hand-made decorations for each other. We send cards to special friends, letting them know how much we care. It just doesn’t seem… Continue reading Give Your Home-Based Business Some Love This Valentine’s Day

5 Ways Your Small Business Can Market Like the Big Guys

Robert Collier said that, “Success is the sum of small efforts, repeated day in and day out.” Many small business entrepreneurs who understand this and perform daily tasks that lead to success are rewarded by watching their business grow. Yet others fall victim to their own inferiority complex where they bully themselves into thinking, “I’m… Continue reading 5 Ways Your Small Business Can Market Like the Big Guys

4 Reasons Small Businesses Must Engage in Social Marketing

Social marketing presents one of the best opportunities for small businesses to advertise, connect, engage, and sell, yet a surprising number of entrepreneurs are reluctant to engage in the practice. They may be able to come up with excuses as to why they can’t market online, but in the end they are only hurting themselves… Continue reading 4 Reasons Small Businesses Must Engage in Social Marketing

Facebook Contests Can Help Your Small Business Grow

Perhaps you’ve heard that social media can be a great marketing tool, but aren’t sure about how that applies to your small business. Facebook can help your business reach a wider audience through the power of viral marketing. Start a Facebook page for your business, and make sure you include all of the “about us”… Continue reading Facebook Contests Can Help Your Small Business Grow