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Becoming an entrepreneur and starting a home-based business can be both challenging and rewarding. Sometimes you just love the freedom of being your own boss and making your own decisions. But at other times you worry about how you are going to grow your business so that it becomes profitable. When your marketing budget is… Continue reading Four Cheap Ways to Grow Your Home-Based Business

Often when we think of a work at home job, we think of making calls, stuffing envelopes, data entry, or the website stores that are frequently touted in late night infomercials. For many people this is a satisfactory way to make an extra income, but is it possible to start and successfully run your own… Continue reading The Surprising Potential of a Work At Home Career

It can be hard being a small business entrepreneur. Hearing about “mom and pop” stores going up against “big box” retailers can make you feel like you’re always battling against giants. But being a small business can be an advantage when customers get tired of dealing with large corporations, and start looking for something new.… Continue reading 5 Ways to Build a Competitive Advantage for Your Small Business

There are many ways it can be difficult for your small business to compete with the “big guys.” They often have large marketing budgets and scores of employees. Despite their seeming advantages, there is still one area where your small business can truly stand out – customer service. It’s not only cost-effective to provide outstanding… Continue reading Customer Service Tips to Make Your Small Business Stand Out

Robert Collier said that, “Success is the sum of small efforts, repeated day in and day out.” Many small business entrepreneurs who understand this and perform daily tasks that lead to success are rewarded by watching their business grow. Yet others fall victim to their own inferiority complex where they bully themselves into thinking, “I’m… Continue reading 5 Ways Your Small Business Can Market Like the Big Guys

Is your child finalizing those pesky college applications? You might be busy for a few months with helping to complete the financial aid forms and making the final college selection, but then what? As your child prepares to go off to college, what is the plan for your next stage in life? If you have… Continue reading Small Business Opportunities for Empty Nesters

Social marketing presents one of the best opportunities for small businesses to advertise, connect, engage, and sell, yet a surprising number of entrepreneurs are reluctant to engage in the practice. They may be able to come up with excuses as to why they can’t market online, but in the end they are only hurting themselves… Continue reading 4 Reasons Small Businesses Must Engage in Social Marketing

Perhaps you’ve heard that social media can be a great marketing tool, but aren’t sure about how that applies to your small business. Facebook can help your business reach a wider audience through the power of viral marketing. Start a Facebook page for your business, and make sure you include all of the “about us”… Continue reading Facebook Contests Can Help Your Small Business Grow