This blog has provided insights on many ways that small businesses can market themselves – from old school email marketing to newer concepts such as content marketing and Twitter – but one opportunity that has not been covered is Tumblr. Tumblr is a microblogging platform and social networking website that is now owned by Yahoo!

Previous blog posts have focused on the importance of engaging in a content marketing strategy. This is the art of providing information that your target audience finds informative or useful in an attempt to attract attention to your website and your business. Some small business owners may now be thinking, “Okay, I buy into the

About a year ago I provided some information on using LinkedIn to help your small business grow. Of all the social media opportunities, this platform is perhaps the best for boosting the credibility of your small business. While Twitter and Facebook are great for getting quick messages out on a regular basis, LinkedIn can perhaps

Although it may sometimes feel as though running a small business is like pushing a boulder up a hill, there are many tools that can make the job much easier. One area where this is most obvious is in marketing for small businesses. With the internet and social media platforms available today, even the smallest

You’ve heard of Twitter and Tweets – everyone seems to be doing it these days – but does this social media outlet have any potential to help your small business grow and succeed? A Tweet may only be 140 characters long, but a lot of marketing punch can be packed into those characters. As a

At Halloween we all like to think that being scared is fun. We purposely go on haunted hayrides, visit spooky houses, and watch scary movies just to give our hearts a serious workout. Yes, sometimes fear can be fun, but if you are a small business entrepreneur, fear can hold you back from making smart

Your small business has been going along quite nicely for several years now, thank you very much. You planned your work and worked your plan, and everything was just great – until now. Something has happened which may force you to rethink the way you do things, come up with a whole new strategy, or

As a small business entrepreneur, you may have heard that you need to ramp up your online marketing efforts. You know that more and more consumers look online first before making a potential purchase, but what can you do to lead them to your website, business or store? There are specific actions you can take

The online marketing world can generate tremendous results for small business marketers. Using content marketing, Facebook videos, and Tumblr microblogs has enabled many entrepreneurs to compete effectively with businesses which might have much larger marketing budgets. One overlooked area in the online marketing wars is often Instagram. Originally thought of as merely a photo sharing

According to an Associated Press article by Joseph Pisani, there are still some small businesses operating without a website. Despite the fact that it is cost-effective and can sometimes take less than 20 minutes to set up, a 2013 survey conducted by Google and Ipsos found that fifty-five percent of small businesses are not promoting