Make Facebook Videos Part of Your Small Business Marketing Strategy

In December, Tyler Lessard predicted on MarketingProfs that 2015 would be the year of video marketing. This was reinforced in January on VentureBeat by Tod Sacerdoti who said that this would be video advertising’s breakout year. Both pointed to video’s power to tell a story, engage a viewer, and motivate an action. More recently, though,… Continue reading Make Facebook Videos Part of Your Small Business Marketing Strategy

How Lousy Writers Can Create Captivating Content

You have probably heard about the importance of creating fresh content for your website. This helps keep visitors engaged, and also draws attention from the search engines. But what if you just aren’t a good writer? Many small business entrepreneurs can be very successful with their business, even though their writing skills may be lacking.… Continue reading How Lousy Writers Can Create Captivating Content

Email Marketing Guidelines for Small Business Entrepreneurs

One challenge facing small business entrepreneurs is the difficulty and expense of communicating with prospects and customers. Although a great deal of attention is focused on the “shiny penny” of social media marketing, don’t forget the effectiveness of that old stand-by – email marketing. A well-curated list and consistent communications go a long way towards… Continue reading Email Marketing Guidelines for Small Business Entrepreneurs

Simple New Year’s Resolutions That Will Help Your Small Business Grow

You probably spend a lot of time thinking about where you want to take your small business this year. Should you find someone to help you, add a new product line, invest more in marketing, or find a new field altogether? These are big picture questions that will take some time and soul-searching. While you… Continue reading Simple New Year’s Resolutions That Will Help Your Small Business Grow

10 Ways to Make Your Blogs Sing

A regular blog is an important part of a content marketing and SEO (Search Engine Optimization) marketing strategy. It can help the small business entrepreneur communicate directly with prospects and customers, provide product information, and even start a dialogue. But if you’re not sure about your blogging skills, you could do more harm than good.… Continue reading 10 Ways to Make Your Blogs Sing

5 Ways Content Marketing Can Help Your Small Business Grow

One of my popular blog posts from last year asked the question, “What Is Content Marketing and Why Does Your Small Business Need It?” Since then, the Content Marketing Institute and Marketing Pros have published the results of their latest industry survey in “B2C Content Marketing: 2015 Benchmarks, Budgets, and Trends – North America,” sponsored… Continue reading 5 Ways Content Marketing Can Help Your Small Business Grow