In December, Tyler Lessard predicted on MarketingProfs that 2015 would be the year of video marketing. This was reinforced in January on VentureBeat by Tod Sacerdoti who said that this would be video advertising’s breakout year. Both pointed to video’s power to tell a story, engage a viewer, and motivate an action. More recently, though,
You have probably heard about the importance of creating fresh content for your website. This helps keep visitors engaged, and also draws attention from the search engines. But what if you just aren’t a good writer? Many small business entrepreneurs can be very successful with their business, even though their writing skills may be lacking.
Having a strong social media presence is one of the most effective ways a small business can compete with competitors that might have larger media budgets. The internet has put everybody on the same playing field, but it is up to you to pick up the ball and start running. Here are eight simple ideas
One challenge facing small business entrepreneurs is the difficulty and expense of communicating with prospects and customers. Although a great deal of attention is focused on the “shiny penny” of social media marketing, don’t forget the effectiveness of that old stand-by – email marketing. A well-curated list and consistent communications go a long way towards
Another year is off and running, and it’s time to look ahead to some trends that could impact how you market your small business in 2015. As an entrepreneur, it can be difficult trying to keep up with all of the trends, but it is important to know what is out there because there might
You probably spend a lot of time thinking about where you want to take your small business this year. Should you find someone to help you, add a new product line, invest more in marketing, or find a new field altogether? These are big picture questions that will take some time and soul-searching. While you
Is your small business in a summer slump? Don’t just sit there hoping things will pick up in the fall. Take every action you can to shake the bushes and get some business into your company. You may think your business is cyclical, or there is nothing you can do, but it is better to
A regular blog is an important part of a content marketing and SEO (Search Engine Optimization) marketing strategy. It can help the small business entrepreneur communicate directly with prospects and customers, provide product information, and even start a dialogue. But if you’re not sure about your blogging skills, you could do more harm than good.
You may have heard about search marketing, but you’re still not exactly sure how you can use it to help your small business grow. You have definitely witnessed its capabilities if you have ever searched for anything online through Google, Bing, or Yahoo. Search marketing is what goes on behind the scenes to make entries
One of my popular blog posts from last year asked the question, “What Is Content Marketing and Why Does Your Small Business Need It?” Since then, the Content Marketing Institute and Marketing Pros have published the results of their latest industry survey in “B2C Content Marketing: 2015 Benchmarks, Budgets, and Trends – North America,” sponsored