Today’s digital marketing opportunities give your small business the ability to compete effectively with the big guys. Whether you are a small fish in a big pond or a big fish in a small pond, your website and social media marketing strategies can be just as effective as anyone else’s. You don’t need a huge

In small business today one rule is non-negotiable: cash is king. You need to have cash to operate your business, purchase your supplies and any needed inventory, to reinvest and grow, and to pay yourself. Although you may not see much actual cash with the use of credit and all the digital technology available today,

As a small business entrepreneur it can be hard to keep up with every marketing opportunity that comes along, but some are worth the effort. One example of a communications outlet with ironic staying power is Snapchat. If you haven’t heard about this mobile app yet, it allows users to send photos and short videos

Small businesses today need to be ready to pivot and change direction on a moment’s notice. A competitor may come out with a new product or marketing strategy, a new social media opportunity could become available, or the interest of the core demographic could begin to subtly shift. To help your small business continue to

Facebook works for small business because it is so quick and responsive. Much easier to manage than an entire website, you can easily post ideas, sales, new products, promotions, or general information to communicate with your current and prospective customers. And it is easier for your audience to communicate with you, too. Instead of looking

At the beginning of the year, most small businesses lay out marketing ideas for what they intend to do during the course of the year. By the end of December, it is usually evident whether those plans have worked or not, and revisions are made for the following year. But why wait until the end

As noted in the 2015 Small Business Success Study, 37% of the entrepreneurs surveyed use social media to respond to customer feedback, and it is likely that this figure will increase dramatically in the coming years. Online and social are clearly the marketing strategies for the entrepreneur in the know, but what if you aren’t

Love it, or hate it, social media is here to stay. If you’re a small business owner, you better learn to love it. See all those people engrossed in digital devices? They are known in the business world as “prospective customers.” It’s up to you to capitalize on their whole-hearted devotion to the social media

Every small business starts with a dream. Many go on to achieve startling success, while others stumble just getting out of the starting block. What spells the difference between these two? Certainly ability, enthusiasm, and drive play huge roles. And sometimes just a little bit of timing and good luck don’t hurt either. The Hartford

One of the great regrets of small business owners is that they made too many mistakes in getting their business up and running. Although this is all part of the learning process, they often lament that they would do it differently it they had to do it all over again. For businesses that are already