Another year is rapidly drawing to a close. As you look back on what your small business has accomplished during the past nine months, you see that there are a few gaps in your marketing plan of things you meant to do but somehow never quite accomplished. Well there are still three months left in

Do you feel overworked running your small business and keeping up with your social media marketing needs? Think you don’t have enough followers to make any impact with your messages? It might be time to learn about social media influencers. These are people who have already done the work to build an audience on Facebook

Isn’t it great when customers just come into your business, all ready to buy? That does happen sometimes, but most of the time, you have to get out there and do some marketing to attract their attention. Even when a prospect does show some interest in your business, it still doesn’t mean they are ready

LinkedIn sometimes gets a reputation as a “nice thought” when it comes to online marketing for small businesses. Many entrepreneurs concentrate the bulk of their marketing efforts on their website and Facebook page, but forget about this effective form of communication. When it comes to presenting straight information about your business and building credibility, though,

Today’s digital marketing opportunities give your small business the ability to compete effectively with the big guys. Whether you are a small fish in a big pond or a big fish in a small pond, your website and social media marketing strategies can be just as effective as anyone else’s. You don’t need a huge

In small business today one rule is non-negotiable: cash is king. You need to have cash to operate your business, purchase your supplies and any needed inventory, to reinvest and grow, and to pay yourself. Although you may not see much actual cash with the use of credit and all the digital technology available today,

As a small business entrepreneur it can be hard to keep up with every marketing opportunity that comes along, but some are worth the effort. One example of a communications outlet with ironic staying power is Snapchat. If you haven’t heard about this mobile app yet, it allows users to send photos and short videos

Small businesses today need to be ready to pivot and change direction on a moment’s notice. A competitor may come out with a new product or marketing strategy, a new social media opportunity could become available, or the interest of the core demographic could begin to subtly shift. To help your small business continue to

Facebook works for small business because it is so quick and responsive. Much easier to manage than an entire website, you can easily post ideas, sales, new products, promotions, or general information to communicate with your current and prospective customers. And it is easier for your audience to communicate with you, too. Instead of looking

At the beginning of the year, most small businesses lay out marketing ideas for what they intend to do during the course of the year. By the end of December, it is usually evident whether those plans have worked or not, and revisions are made for the following year. But why wait until the end