Facebook works for small business because it is so quick and responsive. Much easier to manage than an entire website, you can easily post ideas, sales, new products, promotions, or general information to communicate with your current and prospective customers. And it is easier for your audience to communicate with you, too. Instead of looking

At the beginning of the year, most small businesses lay out marketing ideas for what they intend to do during the course of the year. By the end of December, it is usually evident whether those plans have worked or not, and revisions are made for the following year. But why wait until the end

As noted in the 2015 Small Business Success Study, 37% of the entrepreneurs surveyed use social media to respond to customer feedback, and it is likely that this figure will increase dramatically in the coming years. Online and social are clearly the marketing strategies for the entrepreneur in the know, but what if you aren’t

Love it, or hate it, social media is here to stay. If you’re a small business owner, you better learn to love it. See all those people engrossed in digital devices? They are known in the business world as “prospective customers.” It’s up to you to capitalize on their whole-hearted devotion to the social media

Every small business starts with a dream. Many go on to achieve startling success, while others stumble just getting out of the starting block. What spells the difference between these two? Certainly ability, enthusiasm, and drive play huge roles. And sometimes just a little bit of timing and good luck don’t hurt either. The Hartford

One of the great regrets of small business owners is that they made too many mistakes in getting their business up and running. Although this is all part of the learning process, they often lament that they would do it differently it they had to do it all over again. For businesses that are already

Does it seem like an unusual question, or have you actually thought that you might need an accountant to help your small business grow? Some entrepreneurs think they can do it themselves, don’t want to invest the money, or believe that having an accountant is only for the “big” guys. That might be true if

You found a great product or service, marketed it properly, and things are going well for your small business – almost too well, in fact. Your dream of independence has fallen by the wayside as you struggle to keep up with everything you need to do to create product, satisfy your customers, and continue to

The ball has dropped, we’ve sung “Auld Lang Syne,” and toasted the arrival of another new year filled with possibility and potential. All too quickly, though, we realize that the year is dashing away through the snow and we’re not on board the sleigh! If you didn’t take time at the end of 2015 to

The internet has made it easier than ever before for small businesses to reach out and communicate with prospective customers, but it can sometimes seem like there is some new marketing opportunity coming out every day. Just when you think you have the social world mastered, another platform comes along that offers something different enough