As many large retail outlets are learning, brick and mortar locations can be especially tricky these days. Not only are there the costs of maintaining, staffing and upgrading a facility, the company also has to spend a considerable amount of money informing customers of each location. A small business that has found success in a

Although they might like to think of themselves as stoically pursuing a goal of success, small business entrepreneurs are just as human as everyone else. When the summer rolls around, their overstressed minds can easily turn to dreams of beaches, fun and sun, instead of focusing on boring old marketing and sales strategies. Beware of

May is a time for many celebrations. From Cinco de Mayo, the Kentucky Derby, and Mother’s Day, right through Memorial Day, it seems like there is always something to celebrate. If you are a retail business you can capitalize on any of these ideas with blog commentary or special in-store offers. Other businesses with a

When you are a small business entrepreneur it can sometimes feel like you are constantly butting heads with the “big guys.” They seem to have all the people, time, money and advantages, and it feels like you see their advertising everywhere you go. It might seem insurmountable, but just remember that bigger isn’t always necessarily

You have read about the importance of having a blog on your small business website, and believe that it is a good way to connect with prospects and customers. You started with a rush, pouring out all your best ideas in the first month. Now it’s getting to be more of a challenge than a

If you are a small business entrepreneur who has carefully researched your online marketing needs, then you know that having a great website can be the key to boosting your revenue. So you spend time making sure your website is mobile-friendly, easy on the eye, and informative. The only problem is that prospects still don’t

You’re a small business entrepreneur, and that means you’re not afraid of a little hard work. You started your own business, worked hard, and got it to the point where it is today. But even you realize that there is only so much you can do in a day. Sometimes it makes sense to not

We’re hurtling through another year. You just get done saying “Happy New Year” and it’s already time for Valentine’s Day. If the cliché of “he who hesitates is lost” is right, then small business entrepreneurs who don’t have a strategic plan in place for 2017 could be lost. To get you back on track, here

February is always the time for small business owners to look ahead and make bold plans for the unveiling new year. While big companies have the advantage of programs such as Six Sigma to make sure they are running as smoothly, effectively and cost-efficiently as possible, entrepreneurs only have themselves and the advice of wise mentors.

What lies ahead for 2017? If we had a crystal ball, we’d all know the answer to that question and would be able to plan ahead appropriately so that our small business would thrive and grow. But we don’t, so we have to assess the economic, political and business environment as best we can, and