What are your biggest challenges as a small business entrepreneur? Some might respond that they have difficulty with financing, scheduling, or need additional help. Many challenges have their foundation in a lack of working capital. The two ways to increase working capital are to bring in more sales or to cut expenses, which is hard

The first few months of the year are always a good time for reflecting and planning ahead. As a small business owner, you sometimes face challenges that are unique to your individual situation, but you can also face some of the same challenges as larger companies. The difference is that you have to rely on your

As we look forward to another new year, it’s time for small business entrepreneurs to reassess the state of their business. Take a look at your customer base, review your financials, think about what purchases or hires you might need to make to function more efficiently, and make sure there is still a market for

2016 is very likely to go down as the year of the video. This communication medium is rapidly becoming one of the most effective tools in every marketer’s arsenal. Even for small businesses, video is no longer just “nice to have.” It is a “must have” that captures the attention of prospects and customers, especially

There are many ways your small business can get exposure in the social media world. Most entrepreneurs focus first on getting their Facebook and Twitter contacts running smoothly, and that’s a good thing. But now it is time to add YouTube to your marketing mix. Worldwide, YouTube videos receive over two billion hits per day.

Another year is rapidly drawing to a close. As you look back on what your small business has accomplished during the past nine months, you see that there are a few gaps in your marketing plan of things you meant to do but somehow never quite accomplished. Well there are still three months left in

Do you feel overworked running your small business and keeping up with your social media marketing needs? Think you don’t have enough followers to make any impact with your messages? It might be time to learn about social media influencers. These are people who have already done the work to build an audience on Facebook

Isn’t it great when customers just come into your business, all ready to buy? That does happen sometimes, but most of the time, you have to get out there and do some marketing to attract their attention. Even when a prospect does show some interest in your business, it still doesn’t mean they are ready

LinkedIn sometimes gets a reputation as a “nice thought” when it comes to online marketing for small businesses. Many entrepreneurs concentrate the bulk of their marketing efforts on their website and Facebook page, but forget about this effective form of communication. When it comes to presenting straight information about your business and building credibility, though,

Today’s digital marketing opportunities give your small business the ability to compete effectively with the big guys. Whether you are a small fish in a big pond or a big fish in a small pond, your website and social media marketing strategies can be just as effective as anyone else’s. You don’t need a huge