Some small businesses dream of inventing the big idea that appeals to a worldwide customer base. But others are more limited in their prospective customers by the type of business, or a brick and mortar location. A restaurant would be a good example. Although you can expand your capacity through delivery services, most of your
Don’t you hate the mad rush towards celebrating the holidays early? It seems like we have just observed the end of summer, and suddenly we are faced with an onslaught of activities and decorations for Halloween, Thanksgiving, and the December holidays. As a consumer, it is something that can simply be annoying but, as a
Your small business needs a constant stream of new customers to be successful. You do have to take care of your current customers and keep them coming back for more, but the only real way to grow long-term is by attracting new buyers. Unless you are overwhelmed with business, you should always be trying to
Every so often a small business manages to hit it big. They come upon an idea that is so new and helpful, or a marketing idea that catches fire, and away they go. Sometimes you see them on “Shark Tank” or the Canadian “Dragon’s Den,” closing a big investment deal and wistfully think, “Why not
Summer is heating up, but you might feel like things are cooling down for your small business. Customers are on vacation, or just don’t seem interested in what you have to offer. Unless you have a truly seasonal business, though, there are marketing strategies you can use to bring them in the door or drive
In the good old summertime we often feel like taking some time to just sit back and relax. As an entrepreneur, there is no boss or set vacation schedule telling you how many days you can take off. The kids are home from school and it might be fun to spend more time with them.
At the end or beginning of each year, small business prognosticators look into their crystal balls and try to discern trends for the upcoming year. Some are right on target and make it look like the seers really can look into the future, but others have so far failed to materialize. As a small business
Do you sometimes feel like one of those street mimes when it comes to marketing your small business? You know, the ones who act like they are caught in a box and can’t think of any way to get out. They keep doing the same thing over and over again, all to no avail, until
So, what are your thoughts about using LinkedIn as a marketing opportunity for your small business? What, you say, isn’t that mostly for people who are job-hunting or businesses that want to implement B2B marketing? While all that was probably true at one point, LinkedIn is undergoing a quiet revolution which could be of great
Another year has begun and we are almost at the end of its first month already – where do the days go! Have you taken the time to plan what you are going to do in the marketing realm to help your business attract new customers so that you can grow this year and next?