You’ve heard about it, you’ve seen it, but you haven’t done anything about getting on board with social media for your small business. You might think it’s all about people having their heads buried in their smartphones, or might be afraid that you just don’t know enough to make it work for your company. The

Most small businesses start off with a clean slate, where nobody knows who you are. While this can be problematic in terms of gaining customers and making sales, the consuming public also has no idea about the type of company you are. You haven’t been around long enough to get a reputation one way or

Does it seem like your small business is on a never-ending conveyor belt, or some kind of Sisyphean treadmill? You feel like you are taking the right steps, and keep plugging away at your growth goals with everything you have, but never really seem to get anywhere. The outcome is the result of faulty thinking.

It is time once again for small business entrepreneurs to think about how to grow their business in the coming year. Most have vague ideas about attracting new customers and making more money, but not the specifics of how to accomplish these lofty goals. The secret to success lies in developing and implementing a strong

Many small business owners are happy to be just that – owners of a small business. They form the backbone of many communities and provide a very nice standard of living for their families. For those who want to grow beyond the borders of their hometown, though, you might want to consider adding an e-commerce

Does it feel like you are in a rut in your current job? Do you know plenty of better ways to do things, but nobody wants to listen? Are you tired of watching others benefit from your hard work? If this is you, you might just be an entrepreneur. As another year comes to a

Do you sit there in envy as you watch big companies, or even your competitors, crow about their online marketing strategies? Cyber Monday is coming up after Thanksgiving, and the opportunity to make money selling goods and services online is expected to be bigger than ever this year. Consumers are adapting so quickly to mobile

At one time getting marketing exposure for a small business wasn’t too hard. The owner could write a release, or hire someone, send it out to media outlets, and the local audience would respond accordingly. Not only did this help raise awareness for the business, it helped build sales. It seems much more difficult to

Do you have a marketing plan in place for your small business for this year? How about next year? The fourth quarter is usually the time when business owners take stock of where they are and lay plans for what they want to do in the coming year. While there is plenty of time to

The devastation from Hurricanes Harvey and Irma struck far and wide, from small towns to large, islands to mainland, and homes or businesses alike. While we keep these areas in our thoughts or contribute to the recovery efforts, we can also look at lessons that might be learned from such a tragedy. For small businesses,