Do you sit there in envy as you watch big companies, or even your competitors, crow about their online marketing strategies? Cyber Monday is coming up after Thanksgiving, and the opportunity to make money selling goods and services online is expected to be bigger than ever this year. Consumers are adapting so quickly to mobile

At one time getting marketing exposure for a small business wasn’t too hard. The owner could write a release, or hire someone, send it out to media outlets, and the local audience would respond accordingly. Not only did this help raise awareness for the business, it helped build sales. It seems much more difficult to

Do you have a marketing plan in place for your small business for this year? How about next year? The fourth quarter is usually the time when business owners take stock of where they are and lay plans for what they want to do in the coming year. While there is plenty of time to

The devastation from Hurricanes Harvey and Irma struck far and wide, from small towns to large, islands to mainland, and homes or businesses alike. While we keep these areas in our thoughts or contribute to the recovery efforts, we can also look at lessons that might be learned from such a tragedy. For small businesses,

Have you ever pictured yourself on the “big” screen? No? Well, then how about the “small” screen as the star of your own Facebook video, live from your own smartphone or computer? More and more entrepreneurs are using the advantages of video to introduce themselves and their business, and create one-on-one relationships. Millennials and modern

It’s the old vicious cycle of small business marketing – if you had more money you’d do more marketing but you need more customers to get more money. It’s kind of like the chicken and the egg, but with bigger consequences in your business life. Starting and running a small business is hard, and it’s

Sometimes it is hard to be a woman who is trying to achieve success in the business world. When you need inspiration, you might try to look around for examples of success at the highest levels of corporate America, but find they are few and far between. It might seem like the deck is stacked

It can be tough running a business when you are doing everything alone. Most entrepreneurs are not masters of all the skills necessary to be successful, yet this very lack could be hurting their business the most. If you are starting or running your own business, take an honest inventory of your skill set to

During the month of August small business entrepreneurs often take a few moments to reassess. You may be on a family vacation, business may have slowed, or you could just be thinking about steps to take to make things better by the end of the calendar year. Whatever the motivation, here are five concerns that

As small business owners we sometimes let doubt, despair, and uncertainty keep us from moving ahead. When a new idea comes along that might help our business, we dismiss it out of hand by thinking, “I don’t know how” or “That wouldn’t work for me.” But the thing is that you never know exactly what