You’re a small business entrepreneur, and that means you’re not afraid of a little hard work. You started your own business, worked hard, and got it to the point where it is today. But even you realize that there is only so much you can do in a day. Sometimes it makes sense to not
We’re hurtling through another year. You just get done saying “Happy New Year” and it’s already time for Valentine’s Day. If the cliché of “he who hesitates is lost” is right, then small business entrepreneurs who don’t have a strategic plan in place for 2017 could be lost. To get you back on track, here
February is always the time for small business owners to look ahead and make bold plans for the unveiling new year. While big companies have the advantage of programs such as Six Sigma to make sure they are running as smoothly, effectively and cost-efficiently as possible, entrepreneurs only have themselves and the advice of wise mentors.
What lies ahead for 2017? If we had a crystal ball, we’d all know the answer to that question and would be able to plan ahead appropriately so that our small business would thrive and grow. But we don’t, so we have to assess the economic, political and business environment as best we can, and
What are your biggest challenges as a small business entrepreneur? Some might respond that they have difficulty with financing, scheduling, or need additional help. Many challenges have their foundation in a lack of working capital. The two ways to increase working capital are to bring in more sales or to cut expenses, which is hard
The first few months of the year are always a good time for reflecting and planning ahead. As a small business owner, you sometimes face challenges that are unique to your individual situation, but you can also face some of the same challenges as larger companies. The difference is that you have to rely on your
As we look forward to another new year, it’s time for small business entrepreneurs to reassess the state of their business. Take a look at your customer base, review your financials, think about what purchases or hires you might need to make to function more efficiently, and make sure there is still a market for
2016 is very likely to go down as the year of the video. This communication medium is rapidly becoming one of the most effective tools in every marketer’s arsenal. Even for small businesses, video is no longer just “nice to have.” It is a “must have” that captures the attention of prospects and customers, especially
There are many ways your small business can get exposure in the social media world. Most entrepreneurs focus first on getting their Facebook and Twitter contacts running smoothly, and that’s a good thing. But now it is time to add YouTube to your marketing mix. Worldwide, YouTube videos receive over two billion hits per day.
Another year is rapidly drawing to a close. As you look back on what your small business has accomplished during the past nine months, you see that there are a few gaps in your marketing plan of things you meant to do but somehow never quite accomplished. Well there are still three months left in