Summer is heating up, but you might feel like things are cooling down for your small business. Customers are on vacation, or just don’t seem interested in what you have to offer. Unless you have a truly seasonal business, though, there are marketing strategies you can use to bring them in the door or drive

In the good old summertime we often feel like taking some time to just sit back and relax. As an entrepreneur, there is no boss or set vacation schedule telling you how many days you can take off. The kids are home from school and it might be fun to spend more time with them.

At the end or beginning of each year, small business prognosticators look into their crystal balls and try to discern trends for the upcoming year. Some are right on target and make it look like the seers really can look into the future, but others have so far failed to materialize. As a small business

Do you sometimes feel like one of those street mimes when it comes to marketing your small business? You know, the ones who act like they are caught in a box and can’t think of any way to get out. They keep doing the same thing over and over again, all to no avail, until

So, what are your thoughts about using LinkedIn as a marketing opportunity for your small business? What, you say, isn’t that mostly for people who are job-hunting or businesses that want to implement B2B marketing? While all that was probably true at one point, LinkedIn is undergoing a quiet revolution which could be of great

Another year has begun and we are almost at the end of its first month already – where do the days go! Have you taken the time to plan what you are going to do in the marketing realm to help your business attract new customers so that you can grow this year and next?

I hope your small business has doing ok in 2020 and that you are laying the groundwork for even greater success in 2021. As an entrepreneur, you might not have access to all of the latest marketing tips and insider knowledge that the “big” guys use to gain a competitive advantage. That’s why I want

Savvy business owners everywhere are certainly learning to take advantage of the benefits of online marketing. Despite the success of such initiatives as Small Business Saturday, there is just as much hype surrounding the onset of Cyber Monday. Even though customers are still willing to walk into a brick and mortar location, they are also

When small business owners look at that headline, there are probably two initial responses – “I give away things all the time,” or “What?! Giving away things costs money and that’s something in short supply around here.” Those in the first camp might think that offering free samples or going to trade shows with lots

Marketing can seem like a “Catch 22” of circular reasoning for the small business entrepreneur. You know that online marketing can work, but you don’t have a large enough audience yet to really bring in the cash. Traditional advertising methods can generate the attention you need, if only you had the cash to invest in