Savvy business owners everywhere are certainly learning to take advantage of the benefits of online marketing. Despite the success of such initiatives as Small Business Saturday, there is just as much hype surrounding the onset of Cyber Monday. Even though customers are still willing to walk into a brick and mortar location, they are also
When small business owners look at that headline, there are probably two initial responses – “I give away things all the time,” or “What?! Giving away things costs money and that’s something in short supply around here.” Those in the first camp might think that offering free samples or going to trade shows with lots
Marketing can seem like a “Catch 22” of circular reasoning for the small business entrepreneur. You know that online marketing can work, but you don’t have a large enough audience yet to really bring in the cash. Traditional advertising methods can generate the attention you need, if only you had the cash to invest in
It can be a tough world out there for the small business owner. You might feel overwhelmed by the myriad of activities you have to perform every day, from helping customers to keeping the books straight. Somehow you manage to keep all those balls in the air, when a new wrinkle suddenly comes your way.
You know how important your website is to the success of your small business. It gives visitors a chance to get to know you, learn about your product or service, and facilitates the sales process. You have put a lot of effort into making sure it provides an engaging visitor experience, and that’s why you
As a small business entrepreneur you need to use every communication outlet at your disposal to connect and engage with prospects and customers. A lot of time is spent on the benefits of Facebook and Twitter, but if Instagram isn’t in your marketing tool kit, you could be missing out on a great opportunity. Instagram
You’ve heard about it, you’ve seen it, but you haven’t done anything about getting on board with social media for your small business. You might think it’s all about people having their heads buried in their smartphones, or might be afraid that you just don’t know enough to make it work for your company. The
Most small businesses start off with a clean slate, where nobody knows who you are. While this can be problematic in terms of gaining customers and making sales, the consuming public also has no idea about the type of company you are. You haven’t been around long enough to get a reputation one way or
Does it seem like your small business is on a never-ending conveyor belt, or some kind of Sisyphean treadmill? You feel like you are taking the right steps, and keep plugging away at your growth goals with everything you have, but never really seem to get anywhere. The outcome is the result of faulty thinking.
It is time once again for small business entrepreneurs to think about how to grow their business in the coming year. Most have vague ideas about attracting new customers and making more money, but not the specifics of how to accomplish these lofty goals. The secret to success lies in developing and implementing a strong