Jodi's new book is essential reading for parents, college-bound kids, high school college counselors, and anyone involved in college financing.

Filled with wonderful stories and serious strategies from an industry expert, the book reveals the ins and outs of how to pay for college.

Secrets of a Financial Aid Pro: Master the College Funding Process and Give Your Child Lifelong Financial Skills Without Losing Your Cool goes beyond the usual focus on how to locate loans or scholarships in offering a complete method of achieving this major task. The result is not a listing of financial sources so much as a strategy for college funding and beyond which can move into life and business circles just as easily as it assesses the college planning process… No parent should be without this essential guide, whether their child is going to college or not.

Donovan’s Bookshelf / Midwest Book Review

Jodi Okun has done a masterful job of creating a highly readable, empathetic guidebook with just the right amount of detail. With a calm, experienced voice, she takes the bewilderment out of the college financial aid process for parents and also conveys sensible financial advice to help college graduates take the next step in their lives.

Foreword Reviews

For any parent lost in the financial aid wilderness, wondering how they are going to pay for four years of college, meet your new guide: Jodi Okun. Her year-by-year guide will lead parents and their kids from middle school through college graduation, with an easy-to-understand path to planning and paying for a college education.

Lisa Heffernan, Writer and Co-Founder, Grown and Flown

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Offering concerned parents an insider’s expert guidance, Okun provides an invaluable tool for navigating the treacherous financial aid landscape.

Publisher’s Weekly

This is a terrific resource for families facing the challenge of paying for college and understanding the financial aid process. But don't wait until senior year to read it. Start reading it with your children when they enter high school so you can maximize all your resources and avoid being buried in student loans.

Terry Savage, Personal Finance Expert and Bestselling Author

What did you think of the book?

Jodi Okun shares her extensive knowledge of college financial aid in an easy-to-understand way and answers all the questions parents might have. There's no one with as much expertise in this complicated area, and Jodi makes it all seem doable. I highly recommend this book for parents and their college-bound children.

Peg Fitzpatrick,Speaker, Social Media Marketing Pro, and Bestselling Author

What an achievement! Jodi Okun has done the near impossible: taking the fear out of applying for financial aid and paying for college. Jodi's personable style and financial aid know-how are visible on every page. Parents of college-bound students will find the guidance needed to be savvy college shoppers and aces at navigating the financial aid process from A to Z.

Robert Franek, Senior Vice President and Publisher, The Princeton Review, and Bestselling Author

Paying for college often provokes overwhelming fear and anxiety. With tuition higher than ever, how do you pay for school and not go broke? How do you keep yourself from paying student loans for 30 years after you graduate? Jodi Okun knocks down those obstacles in this clear, step-by-step guide through the process of making education affordable. Not only does her book set parents up for success, but most important, she sets students on a path of lifelong fiscal responsibility, an invaluable skill. If you have children, or are a student, and college is in the plans, this book is a must-read.  Your wallet and your future will thank you.

Justin Simon,

The college funding process can be intimidating and stressful for both parents and children, and the impact of those decisions can linger long after graduation. Secrets of a Financial Aid Pro is an excellent resource, one that could provide much-needed clarification and relief for families during what can be a challenging time in their lives.

Blue Ink Review

Jodi minimizes frustration and confusion regarding the  financial aid process. In an easy-to-understand format, current high school and college students can learn how to find and apply for aid. Best of all, families can trust her advice about what to do. Our independent college advising company recommends her essential tips and guides for our clients, knowing that it may save them time and money. 

Mandee HellerAdler, President and Founder, International College Counselors