5 Ways to Attract More Customers to Your Small Business
Has your small business reached a revenue plateau? Have you tried everything you can think of, but you just can’t seem to take it to the next level? One sure way to increase revenue is to increase your customer base, but how exactly can you go about doing that when you have to take care of the customers you already have? It’s a challenge many entrepreneurs face, but one that is surmountable. Here are five ways to attract more customers to your small business:
1. Ask your current customers: If you already have good connections with current customers, ask them to help you in the search for new prospects. Would they be willing to provide a review, shoot a short video, mention your business on their social media, or personally tell someone about what you do? You won’t have to spend anything on advertising; just some time building a better relationship.
2. Pay-per-click: Perhaps you have a product that can be sold outside of a set geographic area. You can use online opportunities, like Google AdWords, to attract new prospects. Here you develop short ads using key words that are of interest to your prospects. These show up in search results, but you only pay when someone clicks through to your website.
3. Improve your social media: This is another communication opportunity that requires more of a time investment than money. Think about what you want to say in the social media community, and focus your updates and posts on that instead of generalities. Educate your audience on how your product or service can be of benefit. Show how to use it, provide short videos, or include customer testimonials. Be open to engaging in conversations, and responding to questions.
4. Update online directories: Prospects frequently turn to online directories when searching for a new business partner. If your business is not included, they will move on to the next one on the list. Check local online directories like Yahoo Local, Google Places, or Bing Places to see what your listing looks like now. Make sure it is updated with current background and contact information. Since they make their money on advertising, these listings are usually free for local businesses.
5. Partner with another business: Is there another company in town that has a product or service which complements yours? Talk to the owner about establishing a mutually beneficial relationship. Include reviews of each other’s business on your websites and social media. Make business cards or brochures available in each other’s location. Perhaps you can even send emails to your databases with a special offer at the other business.
You don’t need a lot of money to increase revenue. All it really takes is some creative thinking and a little time. Look at the resources you already have, and think about ways you can leverage that into more business.